The Challenge: A Powerful Mission Held Back by an Outdated Website
For a decade, Murid.hr has been changing lives through their early childhood intervention programs across Croatia. Their impact in the community was undeniable, but their website was telling a different story.
When Murid.hr approached us, they were facing challenges that might sound familiar to you. Their website looked outdated. Visitors struggled to find information. Donation and volunteer sign-up rates were disappointing. They had virtually no search engine visibility. And perhaps most concerning, they had zero data on how users were interacting with their site.
Simply put, their digital presence wasn’t working as hard as they were.
Our Approach: Let Data Lead the Way
At Web Plus Data, we don’t guess what works – we analyze, measure, and optimize based on real user behavior. Here’s how we transformed Murid.hr’s online presence:
First, we implemented Google Analytics and heatmaps to understand exactly how visitors were using their existing site. This revealed critical pain points where potential donors and volunteers were dropping off.
Armed with these insights, we created a completely new website built for results. We designed a modern, engaging interface that truly reflected Murid.hr’s important mission. We simplified the navigation so visitors could easily find what they needed. We ensured the site worked flawlessly on mobile devices. And most importantly, we strategically placed clear calls-to-action for donations and volunteering.
We didn’t stop at design. We researched exactly what terms their audience was searching for and optimized every page for those keywords. We improved loading speeds and fixed technical issues that were hurting their search rankings.
After launch, we set up real-time dashboards to track donations, volunteer sign-ups, website traffic, and user engagement. This allowed us to continuously refine and improve the site based on actual performance data.
The Results: Numbers Don’t Lie
The transformation wasn’t just visual – it delivered measurable results:
Donations increased by 200% in just three months. More visitors were finding the donation page and completing the process.
Organic traffic grew by 30% as their site began ranking for important search terms.
Visitor engagement improved dramatically, with bounce rates dropping by 15% and time on site increasing by 20%.
As the Executive Director of Murid.hr shared: “Working with Web Plus Data was a game-changer. They truly understood our mission and used data to create a website that not only looks fantastic but, more importantly, works. We’ve seen a tangible increase in donations and volunteer interest, directly attributable to their data-driven redesign.”
What This Means for Your Organization
If your website isn’t delivering the results you need, you’re leaving money and opportunities on the table every day. Your website should be working around the clock to:
Convert more visitors into customers, donors, or subscribers Attract more qualified traffic through search engines Engage visitors and communicate your value clearly Provide you with actionable insights about your audience
Our data-driven approach doesn’t just make your website look better – it transforms it into a powerful tool that measurably improves your bottom line.
Ready to See What Data Can Do for Your Website?
Your organization deserves a website that works as hard as you do. Contact us today for a free website analysis, and we’ll show you exactly what’s working, what’s not, and how we can help you achieve similar results.
You’ll discover specific opportunities to increase conversions, attract more traffic, and make data-backed decisions that grow your business.