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The Common Sense Guide: Cutting Through the Noise with Web Plus Data
The big idea: We’re drowning in digital noise. Your marketing efforts need to be sharp, efficient, and instantly valuable. At Web Plus Data, we believe the smartest marketing strategy is often the one that respects your audience's time and focuses on what truly matters. We call this the Common Sense Approach. The reality check: In…
Measuring the Impact of Out-of-Home Advertising: A Data-Driven Revolution in Marketing
In the field of data-driven marketing, accurately quantifying the effectiveness of advertising channels remains essential for optimizing resource allocation and maximizing return on investment. Traditional out-of-home (OOH) advertising, encompassing formats such as billboards, public transport displays, and mall signage, has historically posed measurement challenges due to the absence of individual-level tracking mechanisms prevalent in digital…
Why Good Data Powers Effective AI in Data-Driven Marketing
In the realm of data-driven marketing, the quality and inclusivity of data serve as the bedrock for leveraging artificial intelligence (AI) to achieve meaningful outcomes. Drawing inspiration from Dr. Werner Vogels' insights on AI for societal good, this post explores how principles from humanitarian AI applications translate to marketing strategies. Just as incomplete maps can…
Generating Innovative Ideas in Data-Driven Marketing – Lessons from Rory Sutherland’s Behavioral Science Perspective
Sutherland, a pioneer in applying behavioral science to marketing, challenges conventional logic-centric approaches, advocating for methods that leverage human irrationality and psychological nuances to foster creativity.
