Weekly Insights: Data Analysis & Market Trends by Web plus Data
Read our latest Market Trends.
Why Your Website’s Accessibility Is a Game-Changer
When we talk about web accessibility, we're making sure your website is usable by everyone. That includes people with disabilities, but it also helps those...
Grow Smarter, Not Harder: Why Small Businesses Love Web + Data
Running a small business is no joke. Whether you're a coach, shop owner, or local service provider, you're probably wearing 10 hats—and still trying to...
The Secret Ingredient Your Marketing is Missing: A Guide to the Fogg Behavior Model
As marketers, we're all asking the same question: "Why do people choose to do what they do?" Why do they click one ad and not...
The Role of Data-Driven Approaches in Business: Lessons from Rory Sutherland’s Nudgestock 2025 Talk
In his Nudgestock 2025 keynote, Rory Sutherland delivers a provocative critique of the modern obsession with data-driven decision-making in business. While acknowledging the value of...
Measuring the Unmeasurable: Amazon’s New Approach to Out-of-Home Ad ROI
For years, marketers have scratched their heads trying to figure out if those massive billboards, flashy subway ads, and airport displays actually work. We're talking...